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Josephine's Day Spa - Blog
Aveda’s New 5,000 year old healing tradition
Saturday, 04 February 2012 10:56

Aveda’s 5,000 year old healing tradition for thinning hair 

Named after the Sanskirt word for invigorate, Aveda's new Invati System for Thinning Hair, a new hair care regimen, aims to help male and female guest keep the hair they have longer. The collection of 97% naturally derived products promises to reduce hair loss by 33%, thanks to Densiplex, an invigorating complex of Ayurvedic herbs that when massaged in helps to rehabilitate the scalp around the foliciles. "With the Densiplex complex, we have found a botanically sourced solution for visibly thining hair that harnesses the energy of turmeric and ginseng, " says Pat Peterson, vice president of research and development-product development at Aveda.

introducing invati resized for website

The Invati collection features Exfoliating Shampoo, which rejuvenates the scalp with wintergreen-derived salicylic acid; Thickening conditioner; scalp revitalize, formulated with turmeric and ginseng ot help energize the scalp around the follicles.

Te line is particularly suited fro females. "Forty six % of women globally are concerned with thinning hair yet only a quarter ofr them act on it," say Marianne Knuston, Aveda Vice President of Global marketing. "The majority of women treating thinning hair are unsatisfied with their current regimen and are very interested in natural alternative. The significant gap in treatment inspired Aveda to enter the Anti-thinning  hair category to provide guest s with high performing botanical-derived solutions and capitalize on a considerable growth opportunity for the brand.

 
Aveda Pure Abundance Volumizing Shampoo
Saturday, 04 February 2012 10:35

 

pure abundance shampoo

Volume is the key to any fined haired guest so deep cleansing volumizing shampoos are important, as hair Is sensitive to build up. After lathering with volumizing shampoo like Aveda's Pure abundance Volumizing Shampoo, use a wide tooth comb to brush through suds, detangling fine strands and buling up the hair shaft.

 

 

 

 
Neck moisturizing: your layers of skin care
Thursday, 26 January 2012 15:50

Many women worry about the appearance of fine lines, wrinkles and face skin care while forgetting the fragile neck skin just below. Degraded collagen and a loss of elasticity make all your skin, not just your face, more prone to wrinkles, sagging, and uneven coloration as you age. In fact, the skin on the neck is even thinner than on the face, making it even more vulnerable to fine lines and sun damage.
The use of a good moisturizer can help prevent causes of wrinkles around the neck and help the prevention of neck wrinkles. As most women grow older, their body fat redistributes to different areas. Instead of losing fat in desirable areas like the stomach and thighs, most women tend to lose fat around the: Neck, Eyes, and Cheeks

Lack of fat under these areas means there is a reduced level of support for the skin. This can result in the sagging skin around the neck and throat that is sometimes referred to as "turkey neck."

Other factors that contribute to sagging skin in the neck region is the loss proteins found in the dermis layer of the skin called collagen and elastin. Collagen gives your skin firmness and strength, while elastin provides your skin with flexibility. As you age, less collagen is produced and the elastin becomes weakened and worn out. When combined with fat loss, it's a recipe for neck wrinkles.

Aveda recommends a variety of skin care regimens, learn about their benefits at http://bit.ly/xu33Zo .

 
Aveda's Lash Abundance Boosting Surum
Wednesday, 18 January 2012 13:53

 

Lash Abundance Boosting Serum is clinically proven to give you fuller, thicker, longer-looking lashed in just 8 weeks. It has been ophthalmologist tested and is safe for contact lens wearers. It is a 98% naturally derived formula and is gentle enough to use daily. Brush at the base of top lash-line and below lower lash-line twice daily. Allow to dry before applying makeup. When used as recommended according to usage instructions, a tube of Lash Abundance Boosting Serum should last 8 weeks. $75

 

 

 
Hair Braid - How to
Monday, 19 December 2011 10:27

braid

The braid has exploded as the new "trend" of the season,
follow these 4 steps to a chic braid of your own!

1. Section your hair into two fairly large sections.

        2. Using a large curling iron, create big loose, natural curls, on the bottom layer.

3. Straighten the top layer.

4. Take a section from the side of your choice, (about index finger length), and twist inwards. Pin just above the ear, under a layer of hair.

 
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